It’s a frontier out there, and I’m dedicated to exploring it. That begins with questions like: who is the target audience? What is your core message? What value does your organization provide? These are all questions you can expect to be asked.

I’ve found that the only true way to tackle a project is by exploring the boundaries and the territory I have to work with. I’m a partner in this ride together. When I have this information, I’m better able to develop your campaign more effectively.

Your brand is essential to who you are, but it’s so much more than just a logo. More and more these days, your brand is less who you say you are, and more who your customers think you are, so first and foremost you have to be willing to listen. Once I’m able to gauge your place in the market, I’m are better prepared to craft a truly unique and original story.

My logo process always begins with a sketchbook, hashing out ideas and concepts that resonate with your core values and mission. Once I land on something that both of us like, I transition to tightening up our strongest ideas on the computer, developing the color palette and core visual identity.

One of my core strengths is traditional graphic design. This ranges in design for print, web, trade shows, and packaging. No matter the context, good design is a key element in visually communicating your message with impact.

I have a keen eye for taking your content and translating that content into a visual language. It’s no surprise that the consumer has less and less time these days to notice, let alone digest your message, which is why unique and compelling design is critical to the success of your campaign. As well, with consumers accessing your content through a myriad of entry points these days, it’s important that your visual identity remain consistent across all media.