CREATIVE DIRECTION
CONSISTENCY IS KING
So you’ve got a cool new product, campaign, or video. Now what? It’s critical to get that content in front of the people who need to see it most: your current and future customers. Facebook? YouTube? Digital advertising? We’ve got the knowledge to get your message to the right place.
We also know from experience that customers are interacting with brands more than ever, whether that’s through consuming video content or commenting on their social media. It is important for you to be able to clearly reflect your brand’s “personality” through all of your marketing communications, whether it be Facebook, Twitter, Instagram, or others. But, depending on your business, interacting face-to-face can be important as well. Our experience with trade shows, point-of-purchase, and interactive exhibits gives us an advantage in knowing how to craft an authentic real-life experience for your customers.
LEUPOLD OPTICS
Leupold is a leader in the outdoor optics industry, manufacturing and marketing the world’s highest-quality rifle scopes and binoculars. The campaigns Leupold typically produce are oriented around brand awareness and engagement, so the direction focuses on the rugged reliability of their products. In addition, their presence at trade shows is a great opportunity to engage with fans in real time and allow them a hands-on experience to their new releases. As you’ll see, Be Relentless is a call not only to the brand value of the company in their relentless pursuit of perfection, but for their fans to allow Leupold a ride on their journey as well.
Client: Leupold Optics
Work: Creative direction, collateral design, ad campaign concepting and development, apparel design, illustration, trade show and packaging design.
FLIR Systems
FLIR Systems is a Fortune 500 company and developer of life-saving thermal imaging and explosive detection equipment. Our approach started with an engaging and relevant idea; not an advertising idea, but a customer idea. At its core FLIR isn’t about technology at all; it is a brand that is about people. We shifted the marketing approach from being primarily product-focused to customer-focused. What are their struggles? Challenges? Victories? They take their jobs seriously; so seriously, that it’s not just a job, it’s their life. We developed a comprehensive marketing strategy and campaign that included print and web advertisements, video production, social media development, and trade show presence.
Client: FLIR Systems
Work: Marketing strategy, advertising, interactive, print, web, digital, social media, trade show graphics, video production
NEED A HAND?
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